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Gordon Brothers said it вЂњwill infuse capital into the company in support of the development of new products and go-to-market strategies for Coby that will enable an expedited return of the companyвЂ™s various product lines to the marketplace.вЂќ The firm recently completed turnarounds of Polaroid, The Sharper Image and The Bombay Company and continues to explore more brand redevelopment opportunities.Д«oston - Gordon Brothers Group signed an agreement to purchase all Coby Electronics inventory, fixtures, equipment, intellectual property, global trademarks and patents and revive the business. This transaction denotes the latest brand redevelopment initiative by Gordon Brothers Group. вЂњOur goal over the next few months is to transform the structure of the company allowing for a flow of new products into the marketplace in late 2013.вЂќ вЂњAs a niche market leader for over 25 years, CobyвЂ™s brand recognition and wide array of products leaves it well-positioned to continue successfully serving consumers in search ofД®lectronics at a popular-price point,вЂќ comments Robert Himmel, co-president, commercial & industrial division, Gordon Brothers Group. Gordon Brothers Group will infuse capital into the company in support of the development of new products and go-to-market strategies for Coby that will enable an expedited return of the companyвЂ™s various product lines to the marketplace. and globally, including Best Buy, K Mart, Wal-Mart and. Products are sold at major retailers in the U.S.

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CobyвЂ™s most popular product lines include its exclusive brands: Kyros tablets, which are powered by the Android operating system, and Jammerz headphones.

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You still need to pick the right brands.Д¬obyвЂ™s product line includes tablets and netbooks, televisions, home theater systems, MP3 and MP4 players, speakers, home and portable stereos, digital photo frames, digital camcorders, headphones and other electronic accessories. The Coby development is a lesson for both consumers and integrators that being a less-expensive, mass-market brand does not equal success.

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The CE Pro 100 Brand Analysis 2013 revealed that many integrators were turning more toward value-branded components as their businesses shift from being reliant on product margin to being reliant on labor from installation and design expertise. Gordon Brothers Group has signed an agreement to purchase all inventory, fixtures, equipment, intellectual property, global trademarks and patents of Coby Electronics, which was founded in 1991. The assets of Coby Electronics Corp., a manufacturer of less expensive consumer electronics headquartered in Lake Success, N.Y., with approximately $400M in annual sales, were sold to Gordon Brothers Group, a global advisory, restructuring and investment firm specializing in the retail, consumer products, industrial and real estate sector. With all the talk lately that consumers are migrating away from higher-end electronics to focus only on вЂњvalue brands,вЂќ at least one value brand manufacturer needs help keeping up with the trend.